Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud

Part II

How to Live by Your Noble Sales Purpose

Like water flowing from an underground spring, human creativity is the wellspring greening the desert of toil and effort, and much of what stifles us in the workplace is the immense unconscious effort on the part of individuals and organizations alike to dam its flow.

—David Whyte, The Heart Aroused: Poetry and the Preservation of the Soul in Corporate America

Is there anything more frustrating than trying to help your customer and encountering resistance from inside your own organization? You may want to improve life for your customer. However, wanting to do something and actually doing it are two different things.

As a sales leader, you’re responsible for keeping the customer’s voice at the front and center of your organization. By making a proactive shift in the way you think and talk about customers, you begin to create a new sales narrative for your organization.

In Part II, we’ll look at some of the distractions and stumbling blocks that threaten to derail you from your Noble Sales Purpose (NSP). We’ll look how fear can threaten your hard-won progress and how to keep it at bay. We’ll explore innovative coaching techniques that will help you keep NSP alive in the hearts and minds of your colleagues, team, and customers.

We’ll also look at how you can use NSP to avoid the turf wars and silos that stymie so many organizations.

Your NSP need not be confined to sales; it’s a powerful tool that you, the sales leader, can use to get ...