Once the stage is set, the presence of an outstanding leader is indispensable. Without him there will be no movement. In the hands of a man of action the mass movement ceases to be a refuge from the agonies and burdens of individual existence and becomes a means of self-realization for the ambitious.
—Eric Hoffer, The True Believer
Selling with noble purpose is not just a technique; it’s a way of life.
Noble Sales Purpose (NSP) is different from other sales approaches. In many ways, it’s easier to maintain because it’s self-reinforcing. Customers respond positively, and it taps into your better instincts. But in other ways, NSP is more challenging because it requires a mindset shift that runs counter to the prevailing culture of most organizations.
In Part III we’ll look at practical ways to infuse NSP mindset and skills into your daily operation. We’ll address how to use NSP in sales meetings, ride-alongs, and interviews.
As a sales leader, you’re the linchpin. You’re the one who decides whether your team is just another average sales force or whether you’re really going to make a difference in the lives of your customers. Leading a team of true believers is more challenging than running an average organization. It’s also infinitely more rewarding and a hell of a lot more fun.