September 2020
Beginner to intermediate
336 pages
7h 23m
English
Overview
Don’t let anyone tell you that you have to choose between making money and making a difference.
Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas.
Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you’re an executive, manager or aspiring sales leader, you’ll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers:
- How firms overcome ferocious competition and how you can do the same
- Why sales organizations with a clear NSP outperform traditional sales teams
- How to avoid the trap of behaving like a transactional salesperson
- Why well-intended leaders often unknowingly erode purpose and differentiation
- How to use your NSP to increase customer engagement
- Why an NSP gives you clarity during times of uncertainty
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