Selling Your Crafts Online: With Etsy, eBay®, and Pinterest

Table of contents

1. Title Page
2. Copyright Page
3. Contents at a Glance
4. Table of Contents
5. About the Author
6. Dedication
7. Acknowledgments
8. We Want to Hear from You!
9. Reader Services
10. Introduction
    1. How This Book Is Organized
    2. Conventions Used in This Book
    3. Let Me Know What You Think
11. Part I. Getting Ready to Sell
    1. 1. Planning for Success
       1. So You Want to Sell Your Crafts Online
       2. What Sells Online—and What Doesn’t
       3. Why Planning Is a Good Idea
       4. How Much Planning Do You Need to Do?
       5. Putting Together a No-Frills Business Plan
       6. You’ve Planned the Plan: Now What?
    2. 2. Setting the Right Price
       1. Researching the Market
       2. Calculating Your Costs
       3. Calculating the Selling Price
       4. Calculating Profit
       5. Considering Wholesale Pricing
    3. 3. Putting Together a Successful Listing
       1. Writing an Attention-Grabbing Title
       2. Creating a Descriptive Description
       3. Add Your Personal Style
       4. Don’t Forget the Pictures!
    4. 4. Taking Powerful Pictures
       1. What You Need to Take Effective Product Photos
       2. How to Take Great Product Photos
       3. Working with Lighting
       4. Tips for Improving Your Product Photos
       5. Shooting Different Types of Crafts
       6. Editing Your Photos—Digitally
12. Part II. Selling Online
    1. 5. Deciding Where to Sell Online
       1. Selling on Dedicated Online Craft Marketplaces
       2. Selling on General Online Marketplaces
       3. Comparing the Top Online Marketplaces
       4. Examining Important Factors
       5. Comparing the Big Two: Etsy vs. eBay
       6. Selling on Your Own Website
       7. Settling on a Site—Or Two
    2. 6. Selling on Etsy
       1. Getting to Know Etsy
       2. What It Costs to Sell on Etsy
       3. Signing Up for an Etsy Account
       4. Setting Up Your Etsy Shop
       5. Creating a New Item Listing
       6. Getting Paid
       7. Managing Your Etsy Sales
       8. Tips for Making More Money on Etsy
    3. 7. Selling on eBay
       1. Understanding eBay
       2. How to Sell on eBay
       3. Understanding eBay’s Fees
       4. Signing Up for eBay
       5. Listing an Item for Sale
       6. Opening an eBay Store
       7. Getting Paid
       8. Managing Your eBay Activity
       9. Tips for Maximizing Your eBay Sales
    4. 8. Selling On Your Own Website
       1. Building an Online Store—What’s Involved?
       2. Pros and Cons of Running Your Own Website
       3. Does an Online Store Make Sense for Your Crafts?
       4. Choosing a Hosting Service
13. Part III. Running a Successful Crafts Business
    1. 9. Handling Online Payments
       1. Examining Your Options
       2. Accepting Cash, Checks, and Money Orders
       3. Examining the Big Payment Processing Services
    2. 10. Shipping Your Merchandise
       1. Choosing a Shipping Method
       2. Calculating Shipping and Handling Fees
       3. Packing Your Items
       4. Shipping Internationally
    3. 11. Servicing Your Customers
       1. Answering Customer Questions
       2. Managing Post-Sale Correspondence
       3. Handling Customer Complaints
    4. 12. Managing Your Inventory
       1. How to Manage Your Craft Inventory
       2. Managing Inventory Across Multiple Marketplaces
    5. 13. Promoting Your Business with Pinterest
       1. Getting to Know Pinterest
       2. Using Pinterest
       3. Pinning Your Item Listings to Pinterest
       4. Making Your Pin a Gift Item
       5. Using Pinterest to Promote Your Crafts
    6. 14. Other Ways to Promote Your Business
       1. Promoting via Facebook
       2. Promoting via Twitter
       3. Promoting on Etsy
       4. Promoting in an Online Crafts Mall
       5. Promoting with Google AdWords
    7. 15. Measuring Your Success
       1. Measuring Traffic
       2. Measuring Sales
       3. Measuring Profits
       4. How Do You Define Success?
14. Index