13. Promoting Your Business with Pinterest

Just listing your items for sale doesn’t guarantee that anyone will buy them—or even see them. To successfully sell your crafts online, you have to make sure that a lot of potential customers see the items you have for sale. This means promoting your crafts to as many potential customers as possible.

One of the more popular ways to promote your crafts online is a relatively new online social network called Pinterest. This site isn’t an online marketplace; you can’t sell your goods on the Pinterest site. What Pinterest does, however, is expose your crafts to a wide audience through the social activity of “pinning.” The more often your crafts are pinned and repinned on Pinterest, the more traffic you’ll ...

Get Selling Your Crafts Online: With Etsy, eBay®, and Pinterest now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.