14. Other Ways to Promote Your Business

As you learned in the previous chapter, Pinterest is a great (and free!) way to promote the crafts you have for sale. But it’s not the only means of promotion you should consider; there are lots of other ways to get the word out there and attract more potential customers.

Promoting via Facebook

Let’s start by considering the Internet’s largest social network, Facebook. With more than 800 million users, Facebook (www.facebook.com) can be a powerful promotional tool for your crafts listings.

Promoting in Your Facebook News Feed

Assuming that you already have a personal Facebook account, you can post any new craft listings as status updates to your Facebook friends. All you have to do is cut and paste the ...

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