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Selling Your Technology Company for Maximum Value: A comprehensive guide for entrepreneurs by Rupert Cook

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6: Starting The Sale Process

Previous chapters have covered the preparation you can do to build up an intrinsically valuable company. Once you’ve done all you can to enhance the appeal of your technology to a wide audience, you’ve recruited and incentivised the best people, you’ve built the best customer and partner base and brand for a company of your stage, you’re experiencing strong financial growth and think that you’re rapidly approaching your point of maximum value, you’re ready to start the sale process.

Once you’ve completed all your pre-sale preparations the steps to selling for maximum value can be summarised as follows:

  • Identify acquirers with the best strategic fit, who can, in whatever way, derive the largest financial benefit ...

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