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Selling Your Technology Company for Maximum Value: A comprehensive guide for entrepreneurs by Rupert Cook

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7: Value Estimation, Price Setting And Negotiation

Estimating your standalone valuation and your strategic worth to each specific acquirer

If you are using advisers they will certainly give you guidance on valuation and, if you are interested, there are many books devoted solely to valuing companies that you can study, but below is some basic guidance you can use when it comes to estimating the value of your company.

Any adviser will tell you that the value of a company in the end comes down to what a non-related third party in possession of all the facts is prepared to pay for the business. Similarly you will probably have worked out a price below which you would not sell the company; your minimum price.

An adviser will work out a price ...

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