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Book Description

Learn to speak persuasively, enthuse your audience, and sell with confidence with Essential Managers: Selling. This book offers master tips and techniques for successful selling. Eric Baron is an Associate Professor of Marketing at Columbia Business School and the CEO of Baron Group, a sales and marketing training consultancy. He is also author of Selling is a Team Sport. For more on Eric and his company, visit himon the web at: www.barongroup.com