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Semper Fi by Rod Walsh, Dan Carrison

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  Attracting the Best

“We recruit what we are.”

—Major General Jack Klimp, head of Marine Corps Recruiting Command, Washington, DC

“If we want to be the best company for our customers and investors, we must first be the best company for our employees.”

—Vernon R. Loucks Jr., Chairman and Chief Executive Officer, Baxter International Inc., formerly 1st Lieutenant, USMC

Organizations are a lot like individuals: They long to be immortal. What is impossible to us singly is somewhat more possible to the organization, if it is able to attract new, qualified men and women, on a timely and recurrent basis, into its ranks. Corporations invest heavily in their own human resources departments—and are willing to simultaneously pay large sums to ...

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