Senior Leadership Teams

3

Create a Compelling Purpose for Your Leadership Team

An exasperated Arturo Barahona sat in his executive office on the top floor of the AeroMexico headquarters in downtown Mexico City, lamenting the struggle he was facing in moving the airline from state ownership to privatization. Time, the young CEO knew, was critical. To make the transition successful, he and his team had to transform AeroMexico rapidly into a competitive, market-driven, and customerfocused organization.

Barahona turned in his chair to face an impressive wall of bookshelves, barren except for a row of thick McKinsey binders left there by his predecessors. “That’s our strategy,” he said, pointing to the once shiny volumes, now collecting dust. “All we have to do is get it ...