1The Glacial Pace of Strategic Change
We’ve equated strategy with hard work, with the need for expert outsiders who earn their money by taking a long time with a lot of people to provide “air cover” for executives with their boards. We insist on having “all the information” while that's patently impossible at the rate of today's change. What we lack are knowledge and wisdom. The “terminal moraine” of this glacier has been the demise of Sears, Toys-R-Us, GE, broadcast television, and other organizations which went as far as they could with ossified techniques and then retreated or collapsed.
ORIGINS
The term “strategy” is derived from the Greek strategos, which means “general.” But it wasn’t applied in Greek commerce ...
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