Chapter 2

Beyond Sentiment

How Social Network Analytics Can Enhance Opinion Mining and Sentiment Analysis

F. Pallavicinia; P. Cipressob; F. Mantovania    a University of Milano-Bicocca, Milan, Italyb Applied Technology for Neuro-Psychology Lab, IRCCS Istituto Auxologico Italiano, Milan, Italy

Abstract

The web is composed of a multitude of sources. The differences between these sources are as vast as night and day. There are some key differences among them, and an accurate understanding of what they are can help to define more efficient ways to analyze the rich information they contain. This chapter introduces the psychological and sociological processes underlying social network interactions, which will be discussed within the framework of ...

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