Chapter 15

Price-Sensitive Ripples and Chain Reactions

Tracking the Impact of Corporate Announcements With Real-Time Multidimensional Opinion Streaming

K. Moilanena,b; S. Pulman*,a,b    a TheySay Ltd., London, United Kingdomb University of Oxford, Oxford, United Kingdom

Abstract

Publicly quoted companies make official announcements and release potentially price-sensitive information at regular intervals. While the rich financial performance cues present in corporate announcements are of critical intrinsic importance to the market, it is equally important for companies that make announcements to be able to monitor the impact, ripple effects, and chain events triggered by downstream public reaction—subjective discussions, analyses, recommendations, ...

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