SEO 2020 - The Complete WordPress SEO Blueprint

Video description

Get up and running with the latest optimization tools and techniques such as WordPress SEO, keywords, Google Trends, Page Authority, speed optimization, and bounce rates

About This Video

  • Get to grips with Google’s ranking steps
  • Discover how to connect your site to Google Search Console
  • Understand the difference between Domain Authority and Page Authority

In Detail

Let your online presence reflect your services, products, and articles by developing a successful online business or website using effective search engine optimization (SEO) strategies! This course will help you move your website and content to the first page of Google and other major search engines by getting you up to speed with the latest SEO techniques.

The course begins with an introduction to SEO, and familiarizes you with the dos and don’ts. You’ll then learn about Yoast, a powerful plugin for WordPress SEO, and Rank Math, another useful SEO tool. Next, you’ll move on to understanding key phrases, and get to grips with using MozBar for keyword analysis. As you advance, you’ll find out how to maximize your click-through rates (CTRs), understand the importance of ALT Text, and test the speed of your website. You’ll also discover effective ways for improving the overall speed and performance of your WordPress website.

By the end of this course, you’ll be able to optimize both your content and website for all the major search engines and drastically improve your website’s ranking.

Publisher resources

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Table of contents

  1. Chapter 1 : Welcome to the Course
    1. Course Introduction 00:02:05
  2. Chapter 2 : Introduction to SEO
    1. What is SEO? 00:07:01
    2. General Introduction to Google Ranking Steps 00:04:12
    3. On Page SEO 00:08:06
    4. Off Page SEO 00:04:43
    5. DOs and DONTs of SEO 00:03:21
    6. Back Links 00:08:42
  3. Chapter 3 : Google Analytics and Google Search Console
    1. Introduction to Google Analytics and Google Search Console 00:01:41
    2. How to Install Google Analytics on your WordPress Website 00:06:56
    3. Working with Google Analytics - Part One 00:05:32
    4. Working with Google Analytics - Part Two 00:11:29
    5. How to Install Google Search Console 00:03:24
    6. Working with Google Search Console - Part One 00:09:18
    7. Working with Google Search Console - Part Two 00:09:50
  4. Chapter 4 : Rank Math
    1. Why Rank Math? 00:05:25
    2. Installation and Setup 00:08:40
    3. General Settings 00:07:31
    4. Titles and Meta - Part One 00:10:34
    5. Titles and Meta - Part Two 00:03:45
    6. Connecting our Site to Google Search Console 00:01:50
    7. Site Maps 00:01:36
    8. 404 Redirections 00:04:00
    9. SEO Analysis 00:02:38
    10. Tools and Status 00:04:04
    11. Bulk Editor Tool 00:01:46
    12. Optimizing our Content 00:10:05
  5. Chapter 5 : Keyword Research and Competition
    1. Introduction 00:00:45
    2. Understanding Key Phrases 00:05:40
    3. Ask the Public 00:06:52
    4. Using Google 00:03:49
    5. Domain Authority vs Page Authority 00:08:13
    6. Using the Moz Bar 00:04:39
    7. Moz Keywords Analysis Tools 00:06:59
  6. Chapter 6 : On Page SEO - Content Optimization
    1. Introduction 00:00:45
    2. Google Ranking - The Key Factors 00:02:27
    3. Long Articles are the BOMB 00:02:29
    4. Maximizing your CTRs 00:08:29
    5. Creating the Table of Contents 00:02:12
    6. Adding Rich Snippets 00:06:37
    7. The importance of the ALT Text 00:09:37
    8. Permalinks 00:02:12
    9. Internal and External Links 00:03:48
  7. Chapter 7 : Speed Optimization
    1. Introduction 00:01:21
    2. Testing your Site Speed 00:08:40
    3. Web Hosting 00:04:44
    4. JPGs Not PNGs 00:03:16
    5. Serving Scaled Images 00:12:42
    6. Optimizing Images 00:11:36
    7. Using a Content Delivery Network 00:06:00
    8. Better Search and Replace 00:03:37
    9. Caching 00:04:51
    10. Fixing Broken Links 00:05:16
    11. Lightweight vs Heavyweight Plugins 00:03:31
    12. Database Cleanup 00:06:08
    13. Fighting against Spam 00:04:42
    14. Adding SSL 00:05:47
  8. Chapter 8 : Conclusion
    1. Thank You 00:00:44

Product information

  • Title: SEO 2020 - The Complete WordPress SEO Blueprint
  • Author(s): Alexander Oni
  • Release date: August 2020
  • Publisher(s): Packt Publishing
  • ISBN: 9781800565838