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SEO Warrior
book

SEO Warrior

by John I Jerkovic
November 2009
Beginner content levelBeginner
496 pages
13h 46m
English
O'Reilly Media, Inc.
Content preview from SEO Warrior

Summary

The value of using SEO is clear. Studies have shown that organic search results are more highly trusted than PPC (SEM) advertising. SEO is about having the right knowledge, applying proven techniques, experimenting with new ones, and letting the search engine do the rest. Naturally, the prerequisite to all of that is to have engaging content and a quality product (or service). Stay away from:

  • Making changes to emulate the competition without knowing why the change was made

  • Applying every SEO rule in the book (overdoing it)

  • Not trying different keywords, and instead stopping at only one or a few

  • Making frequent SEO-related changes without realizing the effects of previous changes

The SEO work for each website is different. What is similar, though, is the actual SEO process. You still have to go through the same exercise, regardless of whether you are working on a new site or an existing one.

The SEO process is always in motion. Along its path, several artifacts are produced to foster better tracking and management of overall SEO efforts. When done properly, working through the SEO process phases will take time.

Once the major SEO efforts are complete (in the implementation phase), SEO becomes more of an operational activity as opposed to a full-blown project. With the SEO fundamentals in place, your website will be on the right path toward increased search engine visibility.

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Publisher Resources

ISBN: 9780596804749Errata Page