Using AWStats
Some people prefer using AWStats due to its fancy report format. I like AWStats since it shows some additional graphs when compared to Webalizer (which I cover later in this chapter). Figure 6-8 shows a sample AWStats summary page. You are presented with a lot of information.
Notice that the current or selected month summary is presented at the top of the screen, whereas the 12-month summary is presented immediately below. If you see a lot of zeros across the whole month, this could mean a number of things, including:
The website moved from another provider.
The website is new.
Web stats reporting functionality was just enabled.

Figure 6-8. AWStats sample summary page
Also notice the key metrics, including unique visitors, number of visits, pages, hits, and bandwidth. Figure 6-9 shows the Robots section.

Figure 6-9. AWStats: Robot/spider visitors
Figure 6-10 shows the top search keyword phrases and keywords.

Figure 6-10. AWStats: Search keyword phrases/keywords
To see a breakdown of search queries for each search engine, click on the “Referring search engines” link on the left navigation pane. Your screen should look similar to Figure 6-11.
Figure 6-11. AWStats: Search engine hits ...