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SEO Warrior
book

SEO Warrior

by John I Jerkovic
November 2009
Beginner content levelBeginner
496 pages
13h 46m
English
O'Reilly Media, Inc.
Content preview from SEO Warrior

Using AWStats

Some people prefer using AWStats due to its fancy report format. I like AWStats since it shows some additional graphs when compared to Webalizer (which I cover later in this chapter). Figure 6-8 shows a sample AWStats summary page. You are presented with a lot of information.

Notice that the current or selected month summary is presented at the top of the screen, whereas the 12-month summary is presented immediately below. If you see a lot of zeros across the whole month, this could mean a number of things, including:

  • The website moved from another provider.

  • The website is new.

  • Web stats reporting functionality was just enabled.

AWStats sample summary page

Figure 6-8. AWStats sample summary page

Also notice the key metrics, including unique visitors, number of visits, pages, hits, and bandwidth. Figure 6-9 shows the Robots section.

AWStats: Robot/spider visitors

Figure 6-9. AWStats: Robot/spider visitors

Figure 6-10 shows the top search keyword phrases and keywords.

AWStats: Search keyword phrases/keywords

Figure 6-10. AWStats: Search keyword phrases/keywords

To see a breakdown of search queries for each search engine, click on the “Referring search engines” link on the left navigation pane. Your screen should look similar to Figure 6-11.

Figure 6-11. AWStats: Search engine hits ...

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Publisher Resources

ISBN: 9780596804749Errata Page