Skip to Main Content
SEO Warrior
book

SEO Warrior

by John I Jerkovic
November 2009
Beginner content levelBeginner
496 pages
13h 46m
English
O'Reilly Media, Inc.
Content preview from SEO Warrior

Filtering Specific Data

Before we finish this chapter, it is important to put things in the right perspective. Web stats are a great tool for SEO. Although web stats can provide an abundance of information, not all of this information is useful. For most websites, knowing the number of web page views is much more useful than knowing or reporting on the number of website hits.

Types of Web Page Elements

The vast majority of web pages on the Internet comprise much more than just plain text. Table 6-4 lists some of the most common web page elements.

Table 6-4. Common web page elements

Element

Details

JavaScript

JavaScript files are stored in external .js files

Stylesheet

Stylesheet files are stored in external .css files

Images

Graphics files are stored in external files (e.g., .gif, .png, .jpg)

Flash

Flash files are stored in external .swf files

Java applet

Java applets are stored in external .class or .jar files

Sound/music

Music files are stored in external files including .mp3 and .mid

Videos

Video files are stored in external files including .asf and .avi

Some web stats tools provide ways of focusing on only the information you are interested in, by way of filters. You can filter on many different things. For example, WebLog Expert has extensive filtering options, as shown in Figure 6-21.

WebLog Expert: Filter Type screen

Figure 6-21. WebLog Expert: Filter Type screen

Conversion tracking with web server logs

You can easily track conversions ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The SEO Battlefield

The SEO Battlefield

Anne Ahola Ward

Publisher Resources

ISBN: 9780596804749Errata Page