Google Analytics
If you prefer a simple, online web analytics tool, Google Analytics may be just what you are looking for. If Google Webmaster Tools is for webmasters, Google Analytics is for marketers. For many marketers, Google Analytics seems to be the tool of choice for all web analytics needs.
Google Analytics has seen several upgrades and face-lifts over the past few years. Google didn’t start with Google Analytics from scratch. In fact, it bought the idea from another company. According to Wikipedia:
Google’s service was developed from Urchin Software Corporation’s analytics system, Urchin on Demand (Google acquired Urchin Software Corp. in April 2005). The system also brings ideas from Adaptive Path, whose product, Measure Map, was acquired and used in the redesign of Google Analytics in 2006. Google still sells the standalone installable Urchin software through a network of value-added resellers; In April 2008, Urchin 6 was released.
Google touts its Analytics platform as “enterprise-class features delivered on Google’s world-class platform.” One of the major benefits of Google Analytics is integration with Google’s other landmark platforms, such as AdWords and AdSense.
Additional benefits include cross-channel and multimedia tracking, customized reporting, and data visualization. Perhaps its most enticing feature is that it is completely free. Without a doubt, Google Analytics is a solid offering that you should not overlook if you are OK with the fact that Google will (for ...
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