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SEO Warrior
book

SEO Warrior

by John I Jerkovic
November 2009
Beginner content levelBeginner
496 pages
13h 46m
English
O'Reilly Media, Inc.
Content preview from SEO Warrior

Summary

As we discussed in this chapter, content is king. Depending on your site, you will want to have both short- and long-term content. Short-term content helps you capture traffic associated with current Internet buzz. Long-term content helps bring more consistent traffic volumes over time.

Content duplication is one of the most talked about issues in SEO. Using the canonical link element along with existing content duplication elimination methods is part of sound SEO.

Utilizing search engine verticals helps bring in additional website traffic. Companies selling products should explore using Google Base and its Google Product Search platform.

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Publisher Resources

ISBN: 9780596804749Errata Page