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SEO Warrior
book

SEO Warrior

by John I Jerkovic
November 2009
Beginner content levelBeginner
496 pages
13h 46m
English
O'Reilly Media, Inc.
Content preview from SEO Warrior

How This Book Is Organized

SEO Warrior takes a holistic approach when it comes to SEO. The book comprises 18 chapters. Here is a rundown of what you’ll find in each:

Chapter 1, The Big Picture

Examines the various parts of the SEO landscape, including SEO benefits and challenges. It also stresses the importance of formalizing the entire SEO process in a way that will help you track your SEO progress.

Chapter 2, Search Engine Primer

Provides an overview of the search engine landscape. It covers the most important search engines (Google, Yahoo!, and Bing) while observing some of the lesser-known alternatives. It also examines search engine algorithms, including Google PageRank, as well as search engine bots.

Chapter 3, Website Essentials

Examines domain name and hosting options, custom software design, and third-party software, along with website usability and web accessibility. This chapter provides the most fundamental building blocks for creating your online presence as well as the underlying infrastructure in an SEO sense.

Chapter 4, Internal Ranking Factors, and Chapter 5, External Ranking Factors

Cover the various SEO factors that influence a site’s rankings. Instead of just stating what those factors are, I actually prove them. The proof comes in the form of a Perl script that is available in Appendix A as well as on the book’s companion website, http://www.seowarrior.net.

Chapter 6, Web Stats Monitoring

Examines different web stats monitoring tools, including the most popular ones used ...

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Publisher Resources

ISBN: 9780596804749Errata Page