How This Book Is Organized
SEO Warrior takes a holistic approach when it comes to SEO. The book comprises 18 chapters. Here is a rundown of what you’ll find in each:
- Chapter 1, The Big Picture
Examines the various parts of the SEO landscape, including SEO benefits and challenges. It also stresses the importance of formalizing the entire SEO process in a way that will help you track your SEO progress.
- Chapter 2, Search Engine Primer
Provides an overview of the search engine landscape. It covers the most important search engines (Google, Yahoo!, and Bing) while observing some of the lesser-known alternatives. It also examines search engine algorithms, including Google PageRank, as well as search engine bots.
- Chapter 3, Website Essentials
Examines domain name and hosting options, custom software design, and third-party software, along with website usability and web accessibility. This chapter provides the most fundamental building blocks for creating your online presence as well as the underlying infrastructure in an SEO sense.
- Chapter 4, Internal Ranking Factors, and Chapter 5, External Ranking Factors
Cover the various SEO factors that influence a site’s rankings. Instead of just stating what those factors are, I actually prove them. The proof comes in the form of a Perl script that is available in Appendix A as well as on the book’s companion website, http://www.seowarrior.net.
- Chapter 6, Web Stats Monitoring
Examines different web stats monitoring tools, including the most popular ones used ...