Sequencing Apple's DNA

Appendix 6Selected Quotes from Steve Jobs

The following quotes from the late Steve Jobs have been selected on the basis of their relevance to the genes list. Many more could retain similar interest for the purpose of this book. However, the authors encourage referring to the many appropriate Websites as well as to the reference bibliography.

“I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.”

CNET, May 10, 2007.

“We did iTunes because we all love music. We made what we thought was the best jukebox in iTunes. Then we all wanted to carry our whole music libraries around with us. The team worked really hard. And the reason that they worked so hard is because we all wanted one. You know? I mean, the first few hundred customers were us.”

Fortune, March, 2008.

“The people who built Silicon Valley were engineers. They learned business, they learned a lot of different things, but they had a real belief that humans, if they worked hard with other creative, smart people, could solve most of humankind’s problems. I believe that very much.”

Wired, Feb. 1996

“Companies, as they grow to become multibillion-dollar entities, somehow lose their vision. They insert lots of layers of middle management between the people running the company and the people doing the work. They no longer have an inherent feel or a passion about the products. The creative people, who are the ones who care passionately, have to persuade ...