Sequencing Apple's DNA

Preface

Setting a new stage

Time is up. Our times require that we transcend the old paradigms of the 20th Century: fixed models, closed systems, linear thinking, etc. Now is the time for new thinking ways: changing the rules, building a genuine consciousness of innovation, acquiring a capacity for sustainability, etc. But, the question is … how can we learn?

In the course of societal and business evolution, sometimes, peculiar elements come to our attention. These may distinguish themselves as a form of a paradigmatic change signaling a distinctive phenomenon; something of particular importance, both unexpected and unprecedented.

A few centuries ago, a host of most creative individuals did what civilization had not seen for many centuries. It sparked from a European region that was not get called Italy yet and spread all over the continent to break free from the conventional, disrupting all domains of knowledge and art, and flourishing to heights in every domain of human endeavor. It was called the Renaissance. It changed the future in ways that were dubbed impossible, even unimaginable before.

Out of that creative wave, one specific man, born in Tuscany, came to show a continuous flow of innovators so varied, so intense, so precise and so structured, that, even today, it just seems impossible from a mere individual. He was named Leonardo as an improbable child, and they just mentioned he came “da Vinci”, i.e. from the village of Vinci in beautiful central hilly Tuscany.