Serve More Customers With Inclusive Product Design
Use these questions to empower teams to design products for more diverse populations.
Imagine a product that millions of people find frustrating to use because of a design choice that could have easily been avoided. If it were your product, wouldn’t you want to know who was frustrated by it and why, how to fix the problem, and how your organization could avoid making similar mistakes in the future?
Obviously, letting a customer down is bad for business. Yet some products do this every day, unintentionally.
Consider, for instance, how marketers and designers use color to create a distinct visual identity for their products and brands. ...
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