Chapter 7. The Clash of Cultures

Using the example companies of Branch (Chapter Five) and Insureco (Chapter Six), this Chapter compares the ability of each business to achieve business outcomes as a direct capability stemming from its software, business, and social architectures and associated organizational structure. The point of this chapter is not to make a straw-man argument that all “Insurecos” will operate as the median-case Insureco details here, but rather to illustrate how much easier it is to be successful with Branch’s architectures than with a traditional architecture. Branch leverages what Serverless enables in technological, social, and business organization to drive superior results.

The Drivers of the Business Benefits of Technology ...

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