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Service Design by Ben Reason, Lavrans Løvlie, Andy Polaine

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CHAPTER 2

Images

The Nature of Service Design

Why Do Services Need Designing?

How Services Differ from Products

Services Created in Silos Are Experienced in Bits

Services Are Co-produced by People

A New Technological Landscape: The Network

The Service Economy

Core Service Values

Making the Invisible Visible

The Performance of Service

Unite the Experience

Summary

Like most modern design disciplines, service design can be traced back to the tradition of industrial design, a field defined during the 1920s by a close-knit community of American designers that included Raymond Loewy, Walter Dorwin Teague, Norman Bel Geddes, and Henry Dreyfuss. In Europe, The ...

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