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Service Design by Ben Reason, Lavrans Løvlie, Andy Polaine

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CHAPTER 6

Images

Developing the Service Proposition

Basing the Service Proposition on Insights

The Zopa Service Proposition

Taking Slices through the Blueprint

Summary

If we are looking to improve an existing service, our blueprint has given us a pretty good overview of the component parts of the service and how these are experienced over time. If we are developing something entirely new, we may have less detail but some idea of people’s needs and what some of the key touchpoints might be. Before going further into the details and committing significant resources to the project, we need to develop the service proposition.

Basing the Service Proposition ...

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