element for the success of any business activity, rms were forced to direct
their attention to the development of new products, markets and marketing
strategies. Marketing research helps managers address these challenges on the
marketing front. Organizations engage in marketing research for two basic
reasons—to identify and to solve marketing problems.
2
Marketing Research Application and Importance
Marketing research has been used widely by all business concerns—both
in the manufacturing and in the service sectors. e growing complexity of
the business environment, intensi ed competition and changing behaviour
of co ...
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