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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
Marketing Information System and Research 129
Fig.6.4
The marketing research
process
1. Defining the Problem
Problem Classification
Situation Analysis
Model Development
Identification of Information Needs
2. Selecting the Sources of Information and
Data Collection Methods
Secondary Data
Primary Data
Survey Method
Observation Method
Experimentation Method
3. Designing the Questionnaire
Response Format
Open-end Questions
Close-end Questions
Dichotomous Questions
Layout
Pretesting
4. Selecting the Sample
Non-probability Sampling Methods
Probability Sampling Methods
5. Collecting the Data
6. Analysing and Interpreting the Data
7. Preparing ...
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Publisher Resources

ISBN: 9781306254410