Marketing Information System and Research 131
6. What is the accuracy level required and will be?
7. What will be the cost and bene t of the total research project?
Keeping these aspects in mind, researchers develop the best possible
model of the problem.
Identi cation of Information Needs
e last step in the problem de nition is to develop a statement of the needed
information under di erent heads. e statement is prepared based on the
preceding three steps in the de nition process.
Selecting the Sources of Information and
Data-collection Methods
Information can be broadly obtained from two sources: secondary sources
and primary sources. e data generated for solving the problem at hand are
called primary data; the data develo ...