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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
Marketing Information System and Research 131
6. What is the accuracy level required and will be?
7. What will be the cost and bene t of the total research project?
Keeping these aspects in mind, researchers develop the best possible
model of the problem.
Identi cation of Information Needs
e last step in the problem de nition is to develop a statement of the needed
information under di erent heads.  e statement is prepared based on the
preceding three steps in the de nition process.
Selecting the Sources of Information and
Data-collection Methods
Information can be broadly obtained from two sources: secondary sources
and primary sources.  e data generated for solving the problem at hand are
called primary data; the data develo ...
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Publisher Resources

ISBN: 9781306254410