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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
136 Services Marketing
For example, voters’ turn out to political meetings, tra c counts and cine
goer’s turn out to new movies can be studied through observation method
more qualitatively and at a less expense. In some cases, observational research
is the only way to collect information; for example, children, animals and
birds food preferences can be known only through observation.
Observation may be made on a natural situation.  e observers does
not disturb the natural situation and does not reveal their formal presence.
6.2 Services Marketing Insight Online Marketing Research
The Web-based online marketing research en-
abling researchers ...
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Publisher Resources

ISBN: 9781306254410