
136 Services Marketing
For example, voters’ turn out to political meetings, tra c counts and cine
goer’s turn out to new movies can be studied through observation method
more qualitatively and at a less expense. In some cases, observational research
is the only way to collect information; for example, children, animals and
birds food preferences can be known only through observation.
Observation may be made on a natural situation. e observers does
not disturb the natural situation and does not reveal their formal presence.
6.2 Services Marketing Insight Online Marketing Research
The Web-based online marketing research en-
abling researchers ...