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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
Services Strategy 151
The top management
of a service company
should be clear on issues
that are vital for strategic
planning. Over the years,
many developments
have taken place within
the business and in the
business environment,
resulting in con ict-
ing interests, priori-
ties, adjustments and
directions and hence
confusion.
8. How should the functional units in the organization be managed and
coordinated?
9. How should relationships with customers, suppliers and other in uenc-
ers be managed?
10. How can stakeholders be satis ed?
11. What is value to customers?
It is di cult to answer these questions precisely. Even if satisfacto ...
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Publisher Resources

ISBN: 9781306254410