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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
160 Services Marketing
the strategy of the  rm will be a success or failure. It is the frontline, which
includes personnel, physical resources and operational systems that interacts
with customers.  e frontline people take most of the decisions relating to the
basic service package (BSP) to be o ered to each customer against the need
patterns.  e performance of the frontline decides the success or failure of the
organization.  e other managerial parts of the organization should facilitate
the frontline, for e cient performance in buyer–seller interactions.
The Service Triangle
C. Grönroos
16
developed one of the most popular strategic ...
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Publisher Resources

ISBN: 9781306254410