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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
Competition Analysis and Strategies 185
INTRODUCTION
Competition is an inherent characteristic of marketing. Companies face com-
petition from di erent angles and in di erent ways. Company strategists basi-
cally try to understand and cope with competition. Consumers’ expectations
from services are greatly in uenced by competitive o ers and communications.
Companies can reach customers only by providing better value than their com-
petitors.  us, competition is real, and marketers should learn ways to handle
it e ectively.  e changing economic policies and perspectives in India and
the world have resulted in intense competition among many service sectors.
For example, service sectors such as telecommunications, insurance, banking,
post ...
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Publisher Resources

ISBN: 9781306254410