Skip to Main Content
Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
Competition Analysis and Strategies 195
9.2 Services Marketing Insight Regulated Competition in the Indian Telecom Sector
The Indian telecom sector was opened up to pri-
vate players in 2001–2002. In the pre-reforms era
(prior to 1991), the telecom sector was entirely in
the hands of the central government, and due to
lack of competition, the call charges were quite
high. Further, due to insufficient funds the public
sector companies could never meet the demand
for telephones. In fact, individuals seeking tele-
phone connections had to wait for years before
they could get a telephone connection. The ser-
vice rendered by the government monopoly ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Secrets of Word-of-Mouth Marketing, 2nd Edition

The Secrets of Word-of-Mouth Marketing, 2nd Edition

George SILVERMAN
Marketing Management: Indian Cases, 2nd Edition by Pearson

Marketing Management: Indian Cases, 2nd Edition by Pearson

Prachi Gupta, Ashita Aggarwal, Hufrish Majra, Isaac Jacob, Varsha Jain, G.Radha Krishna, Ritu Narang, Shanthi Venkatesh, Suresh Paul A, Susobhan Goswami
Tourism Marketing

Tourism Marketing

Devashish Dasgupta
Marketing Plans for Services: A Complete Guide, Third Edition

Marketing Plans for Services: A Complete Guide, Third Edition

Malcolm McDonald, Pennie Frow, Adrian Payne

Publisher Resources

ISBN: 9781306254410