
Competition Analysis and Strategies 195
9.2 Services Marketing Insight Regulated Competition in the Indian Telecom Sector
The Indian telecom sector was opened up to pri-
vate players in 2001–2002. In the pre-reforms era
(prior to 1991), the telecom sector was entirely in
the hands of the central government, and due to
lack of competition, the call charges were quite
high. Further, due to insufficient funds the public
sector companies could never meet the demand
for telephones. In fact, individuals seeking tele-
phone connections had to wait for years before
they could get a telephone connection. The ser-
vice rendered by the government monopoly ...