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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
Service Demand Management 205
opportunity is lost.  e customers served by the  rm may not receive the prom-
ised quality due to overcrowding and excessive use of human and other resources.
DEMAND VARIATIONS
Service  rms o en encounter demand variations for two major reasons.  e
rst reason is that services are perishable; they cannot be stored or invento-
ried, which puts service  rms at a serious disadvantage vis-à-vis manufactur-
ing  rms. Since services production and consumption are simultaneous, any
unutilized capacity is lost forever. Further, services also cannot be transported
from one place to another or transferred from one person ...
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Publisher Resources

ISBN: 9781306254410