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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
208 Services Marketing
Table 10.1 Strategies for Demand Management
Strategies for Shi ing Demand to
Match Service Capacity
Strategies for Increasing Demand to the
Level of Optimum Capacity
Identify peak periods and communicate to customers Promote services aggressively
O er incentives during low-demand periods Search for new segments and enter
Charge premium during peak periods O er price incentives
Recognize regular customers and serve them  rst Schedule services as per customer convenience
Schedule service segment wise
Provide service convenience better than
competitors
Focus on word-of-mouth communication
Bundle services
Position services di
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Publisher Resources

ISBN: 9781306254410