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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
228 Services Marketing
3. Additions to the Existing Product Line. A company may add new products
to the established product lines in order to strengthen the product lines
4. Improvements and Revisions of Existing Products. A company may
modernize its products by adding new values or replacing the existing
products with improved ones.
5. Re-positionings: e existing products of a company may be targeted to
new markets or new market segments.
6. Cost Reductions: Companies may develop new products that are capa-
ble of providing similar performances at a lower cost than that of earlier
products.
Steps in the Development of a New Service
New service development has a similar development process to product
development, but there are signi ...
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Publisher Resources

ISBN: 9781306254410