A service product mix is a set of services o ered for sale by a company. e
service mix of a company can be assessed in terms of width, length, depth
and consistency. e width of the service mix refers to the number of di er-
ent service lines o ered by the company. e length of a service product mix
refers to the total number of service items in the mix. e depth of the service
product mix refers to the number of variants o ered in each service line. e
consistency of the service product mix refers to how closely the service lines
are related in consumer perception, distribution channels ...
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