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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
Introduction to Services Marketing 11
on various counts. APSRTC faced a serious problem of falling occupancy ratio
from 1997–98 to 2006–07. Local transporters like autos, rickshaws and other
tiny private transporters took away the demand from the corporation.  e
corporation’s future was in jeopardy due to accumulated losses. It primarily
worked on changing the attitude of the front-line employees from public sec-
tor ego state to passenger-friendly behaviour besides other measures. In 2007–
08, the corporation made a pro t a er 10 years of successive losses.  e occu-
pancy ratio increased from 65 per cent in 2004–05 to 70 per cent in 2007–08.
Demand management thus became vital for the corporation’s success.
12
Customer Participation
Ser ...
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Publisher Resources

ISBN: 9781306254410