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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
Physical Evidence 263
2. Interpersonal Services: In this type of servicescape, both employees and
customers are given adequate importance. In the case of hospitals, edu-
cational institutions and banks, the servicescape must be planned to
attract, satisfy and facilitate both employees and customers simultane-
ously.  e servicescape should contribute to social interactions between
and among customers and employees.
3. Remote Service: In some services, the customer’s physical involvement
in the servicescape may be very little or even absent. Mail order ser-
vices, consultancy services, telecommunications and the like can be
provided without the customer ever seeing the service facilities. In such
servicescape designs, only employees’ needs ...
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Publisher Resources

ISBN: 9781306254410