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2. Interpersonal Services: In this type of servicescape, both employees and
customers are given adequate importance. In the case of hospitals, edu-
cational institutions and banks, the servicescape must be planned to
attract, satisfy and facilitate both employees and customers simultane-
ously. e servicescape should contribute to social interactions between
and among customers and employees.
3. Remote Service: In some services, the customer’s physical involvement
in the servicescape may be very little or even absent. Mail order ser-
vices, consultancy services, telecommunications and the like can be
provided without the customer ever seeing the service facilities. In such
servicescape designs, only employees’ needs ...