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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
Physical Evidence 267
between light intensity and task productivity, revealing that people’s per-
ceptions of light in uence their perceptions of the environment.”
15
Signs, Symbols and Artefacts
Sign boards displayed on the exterior or interior provide explicit communica-
tion.  ese can be used to communicate rules, directions, cautions, processes,
layout details and so on. Signs provide relief to such customers who are poor
communicators or are not comfortable interacting with others. Signs can also
be used to reduce perceived crowding.
e quality of the materials used in the construction of physical structures
at work, the presence of certi cates and photographs, the  oor coverings and
architectural values communicate symbolic meanings ...
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Publisher Resources

ISBN: 9781306254410