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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
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14
LEARNING OBJECTIVES
After studying this chapter, you will be able to:
X Understand the distinctions between goods and services pricing
X Understand the objectives of pricing
X Understand the pricing approaches
X Understand value-based pricing strategies
Alfa Academy is a private educational institute
o ering short-term training, counseling pro-
grammes and placement services to students. The
institute was established in 2000 and expanded its
network of institutions to various places. Seventy-
ve franchisee institutions o er programmes un-
der the brand of Alfa Academy. Many programmes
are customized, and some programmes are stan-
dardized. ...
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Publisher Resources

ISBN: 9781306254410