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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
Introduction to Services Marketing 15
across countries, the potential capacity of services in exploiting the optimum
value of productive resources, the intensi ed competition across the sectors
and the realization of the value of services by a major part of the society cre-
ated and enhanced the demand for services.
e reasons for the growth of the services sector can be attributed to the
growth in the intermediate demand from  rms and the  nal demands from
customers.
Intermediate Demand from Firms
Manufacturing  rms realized the importance of the sta function when line
managers’ sub-optimal performance in decision-making relating to operational
activities and the growth of the business was identi ed. Manufacturing  rms
started bundling ...
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Publisher Resources

ISBN: 9781306254410