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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
Distribution 297
services to the end customers, on behalf of the service principal.  e impor-
tance of franchisees has been discussed in “Services Marketing Insight:
Franchisee Satisfaction Is the Key”. Franchising involves a contractual
arrangement between a franchiser (service principal) and a franchisee. It
allows the franchisee to conduct service business under the established brand
name of the service company, following guidelines. In service franchising,
there is more interactive relationship between a franchiser and a franchisee.
“ e franchisee receives assistance on site location, quality control, account-
ing systems, start-up p
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Publisher Resources

ISBN: 9781306254410