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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
Distribution 301
e World Wide Web o ers service  rms the opportunity to meet the
growing customer expectations particularly in speed, comparability and
price.  e global marketplace makes it imperative that service companies
improve their quality in all dimensions and compete with others regardless
of their size. Technology has, therefore, become increasingly important in
the direct and indirect distribution (retailing) of services, and has assumed
a central role in the crucial links among service providers, distributors and
consumers. “Given the rapid development of the Internet market, and its
acceptance by the consumers, it is likely ...
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Publisher Resources

ISBN: 9781306254410