
Distribution 301
e World Wide Web o ers service rms the opportunity to meet the
growing customer expectations particularly in speed, comparability and
price. e global marketplace makes it imperative that service companies
improve their quality in all dimensions and compete with others regardless
of their size. Technology has, therefore, become increasingly important in
the direct and indirect distribution (retailing) of services, and has assumed
a central role in the crucial links among service providers, distributors and
consumers. “Given the rapid development of the Internet market, and its
acceptance by the consumers, it is likely ...