Skip to Main Content
Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
Internal Marketing 315
of the internal marketing activities are part of human resource management
and development. A combination of management and development strate-
gies is needed to ensure that right kind of people are entrusted with the right
kind of jobs.  ey must have customer orientation, service mindedness and
the capacity to stay motivated to perform services. Figure 16.2 shows vari-
ous strategies for internal marketing.  e strategies presented in the  gure
are organized around eight basic themes.  ey are sta ng, training, organiz-
ing, supporting, motivating, evaluating, rewarding and retaining.  e central
theme of internal marketing ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Secrets of Word-of-Mouth Marketing, 2nd Edition

The Secrets of Word-of-Mouth Marketing, 2nd Edition

George SILVERMAN
Marketing Management: Indian Cases, 2nd Edition by Pearson

Marketing Management: Indian Cases, 2nd Edition by Pearson

Prachi Gupta, Ashita Aggarwal, Hufrish Majra, Isaac Jacob, Varsha Jain, G.Radha Krishna, Ritu Narang, Shanthi Venkatesh, Suresh Paul A, Susobhan Goswami
Tourism Marketing

Tourism Marketing

Devashish Dasgupta
Marketing Plans for Services: A Complete Guide, Third Edition

Marketing Plans for Services: A Complete Guide, Third Edition

Malcolm McDonald, Pennie Frow, Adrian Payne

Publisher Resources

ISBN: 9781306254410