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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
Internal Marketing 325
ASSIGNMENTS
1. Study the recruitment and selection process of a
public sector bank and a private sector bank and
nd out :
(a) e di erences in the strategy and approach
(b) e impact of the recruitment and selection
process on building the desired workforce
2. Call centres are used by many service companies
as a support to customer service.  e employees of
call centres should contact customers and attend
to complaints and enquiry calls. Training plays a
vital role in the performance of call centre employ-
ees. You are required to:
(a) Study the training methods used to train call
centre employees by selecting ...
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Publisher Resources

ISBN: 9781306254410