
Internal Marketing 325
ASSIGNMENTS
1. Study the recruitment and selection process of a
public sector bank and a private sector bank and
nd out :
(a) e di erences in the strategy and approach
(b) e impact of the recruitment and selection
process on building the desired workforce
2. Call centres are used by many service companies
as a support to customer service. e employees of
call centres should contact customers and attend
to complaints and enquiry calls. Training plays a
vital role in the performance of call centre employ-
ees. You are required to:
(a) Study the training methods used to train call
centre employees by selecting ...