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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
378 Services Marketing
NAAC
The National Assessment and Accreditation Council (NAAC) was established by the University Grants
Commission (UGC) of India in 1994 to assess and accredit institutions of higher education in the country.
NAAC has evolved a methodology for assessing quality of education services. It has identified seven
criteria for assessment and accreditation: Curriculum, teaching—learning and evaluation, research, con-
sultancy and extension, infrastructure and learning resources, student support and progression, gover-
nance and leadership, and innovative practices.
Further, it has identified 36 criterion-wise key aspects. Each key ...
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Publisher Resources

ISBN: 9781306254410