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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
Service Quality Management 387
customer base must be consistent in service quality performance and direct
e orts towards improvements in quality. A. Parasuraman et al.
13
stated that
service quality is an overall evaluation of an entity’s excellence or superior-
ity and that this judgement or evaluation is similar to attitude and related
to, but not equivalent to, satisfaction. In order to provide delightful quality
19.2 Services Marketing Insight Five Myths and Truths of Service Quality
Service quality management also develops its
myths and truths. The differences identified be-
tween goods and services lead to implementation
of differentiat ...
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Publisher Resources

ISBN: 9781306254410